I recently encountered a new business opening up in Gardiner, MT: Yellowstone Insight. Yellowstone insight is a Yellowstone guided tour company offering photography, geology, history and wildlife tours. MacNeil Lyons has been guiding in Yellowstone for the past several years, and offers a unique approach thanks to his photography background. One of the great things about MacNeil’s guiding service is that the service is private.
This project is just starting, so I’ll update it as things progress.
Harris Southwest Dental is a brand new domain, with a brand new website and a completely new SEO strategy. With a competition niche and area, thanks to Texas having some of the best SEO’s around, this is going to be an uphill battle, but a lot of fun. We had to start over with a new domain because the old website company wouldn’t release the domain name. That isn’t unusual, and is a common practice for retaining clients. They have to contact you when considering switching websites.
Anyway, since we couldn’t get the original domain we opted for a close match domain name. Meaning, we picked a domain name that utilized a keyword. This has been losing ranking power a lot over the last couple years, but there can be some pull from it. It was also a better option than having a long domain name for the company name.
Our strategy for Harris Southwest Dental moving forward is actually unique for us. We are focusing on content marketing and social media to drive growth. Typically we look to get our content featured across the web, but this organic strategy could be much better in the long run. We’ll see as things progress.
This case study is a bit different. This website was built for the company my brother manages and works for, Chesbro Electric in Buffalo, WY. They’ve been in business for many years, and are now going to start doing internet marketing. This is a great step forward, in my biased opinion. That being said, they have been extremely effective through network marketing and quality workmanship. The process I’m taking with them is to build a website, optimize it, work in some adwords and then really push it on social media. For social media we are planning on focusing on video and testimonials.
If you are looking for a new place to catch music in Bozeman you could be in luck. Faultline North is the newest concert venue in Bozeman, and is creating quite the buzz. Some of the things you can expect from this new concert venue is amazing acoustics, superior to a bar, great lighting and the perfect concert environment. I’m personally pretty stoked to start attending concerts here.
Another great feature is that they will be catering to local bands, as well as some touring bands. It may help bring more rock music to the area, as well as many other genres. For more information about the venue you can check out their website below.
“The Faultline North is Bozeman’s newest music performance, rehearsal & recording venue that fosters the new music scene delivering phenomenal acoustics, offering outstanding and accessible recording, hosting music-minded workshops and seminars, and making more music more accessible on multiple levels, to everyone.”
One of the ways that I try to stay ahead of my competitors is through testing. I have many websites that I try new strategies on before I implement them on clients sites. I do this because I want hard data backing up what I’m doing, and I always want to strive to be innovative. The latest in those experiments is my new website: Best Camping Hacks. Unlike other sites, I am actually trying to rank this one as a secondary revenue stream. Now, this is a big undertaking, and not something I normally do. As in, I typically don’t invest much for resources into my own projects. 99% of my effort go towards clients websites. However, building a website and brand from scratch is one of my goals, and I’m really looking forward to it. If you are ever interested in how I’m going about that please feel free to contact me.
Aldea Marketing Case Study:
This project is still in the works, so these are the initial observations and results.
Work Done: Site Setup
Ranking: Brand new website
Content: All created by client.
About On the Move:
Aldea Marketing is a brand new marketing agency in Bozeman, MT. Freshly out on her own, Jen wanted to get her web presence going immediately. With over 15 years of marketing experience, she didn’t need much help. My project with Aldea Marketing was setting up wordpress, installing a theme, adding the correct plugins and then optimizing the site when complete. Jen took the bull by the horns, and created all content and graphics for the site. This project is still in the early stages, so we haven’t seen any of the results yet. If you are looking for a Bozeman Marketing agency, then I definitely suggest talking to Aldea Marketing.
Seafood Apparel Cast Study
This project is still in process, so this is initial research and observations.
Word Done: Content Creation and Optimization
Starting Status: Very little content
Ranking: >10 Not in top 200
Seafood Apparel is a clothing website inspired by the fishing industry in South-East Alaska. Their core shirts actually feature some of the local fishing vessel in that area. The website had already been created on WordPress with a WooCommerce theme and a WooCommerce E-Commerce Plugin. WooCommerce is a great solution for e-commerce websites because of the ease of short codes that they offer. It allows you to build product landing pages without having to be able to code.
To implement the project we had to create landing pages focusing on their target keywords, clean up the alt tags and titles on images, improve the internal linking of the website and do some minor link building. The minor link building will allow them to start going after long tail keywords, phrases of 3 or more words, but additional link building will be required to further improve rankings. One of the strategies that we are going to utilize to build links is content marketing. Thanks to the owners vast experience in Alaska fishing we are going to utilize his background to create content that his peers will find engaging and/or funny.
On the Move LLC Case Study:
This project is still in the works, so these are the initial observations and results.
Word Done: Optimization
Ranking: Outside top 20 for all keywords
Content: Well written content, but nothing for search engines.
About On the Move:
On the Move LLC is a local moving company in Bozeman, MT. Their website was built on Weebly with some help from friends. The great thing about Weebly is that the website is already quite fast. So, we could focus all efforts on creating optimized content for their search terms. In the initial meeting with Zach we talked about areas he wanted to target. He specifically mentioned a few local cities that he wanted to target, including Bozeman. So, our content strategy was based on ranking for people looking for moving companies in each city.
Since adding the content we have seen increases in rankings. We achieved a couple top 10’s in the less competitive cities, and top 20’s for the more competitive ones. Moving forward with the strategy we are starting to do some link building, and directory building on the most important directories. Directory link building should be done lightly, and only done on the most trustworthy of sites. Zach is also talking to other local businesses, and past customers to see if he is able to create partnerships with their websites.
Doing Local SEO in Gallatin County
When you do a local search, such as “car dealerships in Bozeman,” you will often see listings labeled as A-G. These are local results, and have some different ranking factors compared to organic search engine optimization. First of all, to rank locally you need to have a physical address for your business. If you are working out of your home, then you may not want to do Local SEO. While it would be rare, especially if you state that you don’t do business at your home, you may end up having a customer show up at your home. If this isn’t something you are comfortable with, then you may want to avoid doing it.
If you do have a physical location, or would be O.K. with your address being listed online, then Local SEO can be a great way to get local business.
What Ranking Factors
Ranking factors for Local SEO do include some of the organic SEO factors. The search engines will consider your site’s authority, what keywords are on the page and if you list your address. For best practices I would recommend listing your address in the footer of every page, and have it listed with schema markup. Schema is a markup language, which won’t be seen by visitors, that lets search engines better understand the words on that page. For addresses, it will tell Google exactly what your address is.
Some other rankings factors with Local SEO are the quality of directories listing your business, categories in your Bing and Google local, categories in other directories, consistency in your address and phone number across directories and the reviews of your business.
How to Optimize Your Local Results
For onsite SEO factors for Local you will want to pay attention to:
- City, ST in your Title
- Address Listed in Footer
- Schema Markup on Address
- Keywords Used on Page
For off-site SEO factors for Local you will want to pay attention to:
- Having Higher Quality Websites Linking to Yours Compared to Competitors
- Having Better Directories Listing Your Address
- Having Correct Categories in Google Business Listing
- Having Correct Categories in Bing Business Listing
- Having Reviews on Google, Bing and Yelp
If you want help optimizing your business for Local SEO results, feel free to contact me.
Every discussion that I have with a potential client comes down to the simple question: How Much? As a small business owner it is something that I frequently struggle with. How much should I charge to be both accessible, but still make the project worthwhile. Honestly, I charge my clients for less hours than I actually work, but that’s because every single project I take on becomes a personal challenge.
So, that’s why I truly enjoy doing SEO for local businesses. By local I mean businesses that are focusing solely on generating customers locally, and not ones that are trying to go national with a project.
The reason why I enjoy doing SEO for people trying to grow locally is that the keyword are often easy wins. With superior content, and some basic link building I can get the website to the first page, often in the first couple weeks. The success of the initial optimization is definitely contingent on the competition, but many small businesses can make a dent right away.
There are exceptions, of course. If you’re competition has been doing SEO for a while you will likely have to increase the authority of your website. This is done by building links, and creating additional content that is of value. You want to become the authority in your area, but you also want to accelerate the ranking process.
Long story short, I’ve been able to help several businesses improve their local visibility simply through website improvements, content creation and implementing the required onsite optimization strategies. Without getting into the nitty gritty, this is basically optimizing Titles, Headings and the text in the body.
For more information on how I can help your small business, please feel free to contact me.